Before 2020, B2B businesses could convince themselves that they didn’t need to adapt to B2C experiences. But the drastic acceleration of digital-first buyer interactions means digital transformation initiatives can’t sit on the back burner any longer. B2B businesses are now making additional sales, attracting new buyers, and advertising their products entirely online. The result? B2B eCommerce sales reached 2.19 trillion in 2020, and is expected to increase by 18% by the end of 2021.
Let’s cut to the chase: B2B businesses that haven’t already started their shift to digital-first are sacrificing current and future revenue. In fact, 90% of B2B buyers would turn to a competitor if a current supplier’s digital channel couldn’t keep up with their needs. So how can B2B businesses build their 2022 strategy to improve their digital experiences? In this white paper Mousumi Behari, digital transformation practice lead, outlines five key capabilities to include when building your digital roadmap.
Mousumi Behari leads the Digital Transformation practice at Avionos. With extensive experience in ecommerce strategy and implementation in both the B2B and B2C space, she is focused on helping retailers enable their digital journey through prioritized, data driven decisions. Mousumi focuses on helping businesses define their strategic goals, build the right KPI model to measure those goals, mature business capabilities and finally ensure the adoption and engagement of technology for a successful project. Mousumi has written and been quoted in several articles on digital transformation, including in Yahoo, Modern Retail, and Business Insider. Connect with Mousumi on LinkedIn here.