WHAT IS DIGITAL TRANSFORMATION?
A digital strategy drives towards a set of business goals for the brand and creates opportunity to connect, engage and sell to the customer seamlessly. Creating the plan to get there often encompasses more than just digital; processes, training, communications, governance and technology capabilities need to be orchestrated simultaneously.
Put simply: Effective digital transformation assesses your current state, defines the future state, and outlines the steps to get there
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A good digital strategy creates an experience for the customer. A great digital strategy connects with the customer, embarks on innovation and builds value for the company.
Define The Roadmap to Your Digital Future
ORVIS GETS ORGANIZED ACROSS PEOPLE, PROCESS, AND TECHNOLOGY
Orvis had an extensive asset library with images dating back decades, and a disorganized approach to asset management leading to use of expired assets and inefficient team productivity. With Avionos’ help, Orvis’s creative team decreased time spent handling manual digital asset processes, increased efficiency in finding and using the correct assets, and decreased the risk of using outdated assets.