Webinar: Signs You’re Ready for an Enterprise PIM

Expert Advice from Salsify and Avionos

There’s never a “good” time to make a change, but there is a good way to approach change.

View the Webinar On Demand

For business-to-business (B2B) manufacturers looking to improve their systems and processes, it’s common to start with an assessment of product data requirements, system integrations, and channel priorities. But it’s difficult to know where to start when it comes to areas that are harder to quantify, like company maturity and stakeholder buy-in. 

Join B2B ecommerce experts Justin King and Mousumi Behari as they join forces to guide you through the difficulties of change management and investing in new tools and technology.

In This Webinar

  • The key differences between PIM, CMS, PLM, MDM, and ERP
  • How to be “data ready” for PIM
  • The Roles and responsibilities needed to make your organization successful
  • A framework to use with your team to prioritize initiatives and measure success.

Meet Our PIM Expert

Mousumi Behari leads the Digital Strategy practice at Avionos. With extensive experience in ecommerce strategy and implementation in both the B2B and B2C space, she is focused on helping retailers enable their digital journey through prioritized, data driven decisions. Mousumi focuses on helping businesses define their strategic goals, build the right KPI model to measure those goals, mature business capabilities and finally ensure the adoption and engagement of technology for a successful project. Mousumi has written and been quoted in several articles on digital transformation, including in YahooModern Retail, and Business Insider. Connect with Mousumi on LinkedIn here.

About Avionos
Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for our clients. Our collaborative and iterative approach drives immediate results, unlocking new revenue, transforming customer experiences, and driving customer engagement.
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