For business-to-business (B2B) manufacturers looking to improve their systems and processes, it’s common to start with an assessment of product data requirements, system integrations, and channel priorities. But it’s difficult to know where to start when it comes to areas that are harder to quantify, like company maturity and stakeholder buy-in.
Join B2B ecommerce experts Justin King and Mousumi Behari as they join forces to guide you through the difficulties of change management and investing in new tools and technology.