Many B2B manufacturers have bought into the notion that digital marketing and ecommerce is important. But the path to truly transforming decades old processes and systems requires a sound strategy and thoughtful investment — and it can be difficult to go beyond just a “pilot” due to the complexities involved.
Join Dan Neiweem, Co-founder and Principal at Avionos, and Justin King, VP of Growth and Industry Marketing at Salsify as they share insight into how B2B manufacturers can deploy a successful digital first strategy in 2022.
This webinar will cover:
Key elements of a successful B2B ecommerce strategy
Common roadblocks to identify and avoid along the way
Tips to engage the next generation of buyers
How your ecommerce and distributor strategies can coexist
Dan Neiweem is a Principal and Co-Founder at Avionos, leveraging more than 15 years’ experience in running large business strategy, digital transformation and IT operations projects for some of the world’s leading B2B brands. An expert in connected spaces and the Internet of Things, Dan has led solution development for industries including automotive, professional services, retail, manufacturing, healthcare/life sciences, non-for-profit associations, insurance, REITs, banking/finance, education, entertainment and transportation. Connect with Dan on LinkedIn here.
Justin King has been on the cutting edge of eCommerce trends for the last 20 years. He is VP, Growth and Industry Marketing @ Salsify and founding member of the Digital Shelf Institute. Justin is author of Digital Branch Secrets – a playbook for B2B eCommerce – and a sought after speaker. Previous to Salsify, Justin was founder of B2X Partners, and has held roles at Endeca, Rosetta, and Oracle. Connect with Justin on LinkedIn here.