In 2020, businesses focused on reacting to fast-changing market conditions – and with good reason. But as 2021 draws to a close, it’s time for HLS companies to stop being reactive and start planning proactively to gain market share and build long-term buyer loyalty.
Take Merz Pharmaceuticals. In 2020 Merz launched their global eCommerce portal to keep up with buyer expectations and maintain digital revenue. Merz also sought to modernize capabilities so they could re-use integrations, unify the experience across regions and develop new capabilities faster.
Now, Merz’s portal provides HCPs with commerce capabilities to drive revenue. And Merz customers have access to account information, the latest Merz offerings, loyalty, promotions and educational and technical collateral around Merz products. Plus Merz is focused on the next iteration of their digital transformation while their competitors are still catching up.
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Stuart Errington is the Director of Global Digital Delivery at Merz North America, a specialty healthcare company headquartered in Raleigh, NC. Stuart is an expert in Salesforce architecture and runs digital initiatives for Merz. Connect with Stuart on LinkedIn here.
Joe Harouni is passionate about planning and delivering Commerce solutions that enable a better customer, sales and service experience for his clients. With over two decades of web and app-based solution experience and dozens of launches across multiple platforms and industries, Joe brings an experienced and practical perspective to any objective. Joe’s clients have been featured success stories at Dreamforce, B2B Online, and myriad other industry and platform-specific conferences. Connect with Joe on LinkedIn here.
Andy Peebler guides Product GTM for Commerce Cloud at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of Strategy and an investor at CloudCraze, the B2B Commerce company acquired by Salesforce in 2018. Andy has extensive consulting experience helping companies develop digital strategies and execute multi-channel, global initiatives built upon marketing best practices and world leading eCommerce and digital marketing platforms. Connect with Andy on LinkedIn here.