B2B Customers Must Be at the Center for Healthcare and Medical Device Manufacturing

Commerce as a First Step on a Customer 360 Journey

Global HLS ECommerce Is Set To Reach $435B+ By 2025.

Watch the Webinar On-Demand

In 2020, businesses focused on reacting to fast-changing market conditions – and with good reason. But as 2021 draws to a close, it’s time for HLS companies to stop being reactive and start planning proactively to gain market share and build long-term buyer loyalty.

Take Merz Pharmaceuticals. In 2020 Merz launched their global eCommerce portal to keep up with buyer expectations and maintain digital revenue. Merz also sought to modernize capabilities so they could re-use integrations, unify the experience across regions and develop new capabilities faster.

Now, Merz’s portal provides HCPs with commerce capabilities to drive revenue. And Merz customers have access to account information, the latest Merz offerings, loyalty, promotions and educational and technical collateral around Merz products. Plus Merz is focused on the next iteration of their digital transformation while their competitors are still catching up.

Watch the recording of this live webinar to learn from their succes. Download with the form to the right.

In This Webinar

  • Live testimonial from client Merz Pharmaceuticals 
  • Common HLS commerce pain points and how to overcome them
  • Commerce considerations for HLS businesses, including authorization requirements, common units of measure and more
  • Selecting the right commerce solution for your business needs 
  • Creating a 360 degree view of the customer, with commerce as the first step 
  • Live Q&A session with Salesforce B2B Commerce experts and clients 

Meet Our Speakers

Stuart Errington is the Director of Global Digital Delivery at Merz North America, a specialty healthcare company headquartered in Raleigh, NC. Stuart is an expert in Salesforce architecture and runs digital initiatives for Merz. Connect with Stuart on LinkedIn here.

Joe Harouni is passionate about planning and delivering Commerce solutions that enable a better customer, sales and service experience for his clients. With over two decades of web and app-based solution experience and dozens of launches across multiple platforms and industries, Joe brings an experienced and practical perspective to any objective. Joe’s clients have been featured success stories at Dreamforce, B2B Online, and myriad other industry and platform-specific conferences. Connect with Joe on LinkedIn here.

Andy Peebler guides Product GTM for Commerce Cloud at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of Strategy and an investor at CloudCraze, the B2B Commerce company acquired by Salesforce in 2018. Andy has extensive consulting experience helping companies develop digital strategies and execute multi-channel, global initiatives built upon marketing best practices and world leading eCommerce and digital marketing platforms. Connect with Andy on LinkedIn here.

About Avionos
Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for our clients. Our collaborative and iterative approach drives immediate results, unlocking new revenue, transforming customer experiences, and driving customer engagement.
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