- User Research: Gather and analyze user data through a variety of research methods (including analytics, card sorting, customer interviews, and surveys) in order to map out the optimal customer journey with your brand.
- Heuristic Evaluation: Compare your current site to usability best practices to find opportunities for improvement
- Wireframes: Identify site taxonomy and create page layouts with your users in mind.
- Prototypes: Build functioning prototypes to test designs with users prior to development
- Validation & User Testing: Save time, money, and user frustration by validating designs before development with user testing. After launch, review analytics, publish online surveys, and use customer feedback portals to gather data to improve and evolve the experience.