In B2B, purchasing the wrong product has far greater consequences than in B2C. For a consumer, returning an incorrect order is as simple as asking for a refund at a customer service counter; returning the wrong parts is not nearly as straightforward for manufacturers.
Lack of product information is a barrier to purchase across B2B. Don’t take our word for it; Avionos’ proprietary research confirms the challenge:
Product information management (PIM) platforms can enrich your content, automate workflows, validate and cleanse data, and manage digital assets. In this white paper, strategy lead Mousumi Behari outlines six simple steps to launching a successful PIM solution for your business.
Mousumi Behari leads the Digital Strategy practice at Avionos. With extensive experience in ecommerce strategy and implementation in both the B2B and B2C space, she is focused on helping retailers enable their digital journey through prioritized, data driven decisions. Mousumi focuses on helping businesses define their strategic goals, build the right KPI model to measure those goals, mature business capabilities and finally ensure the adoption and engagement of technology for a successful project. Mousumi has written and been quoted in several articles on digital transformation, including in Yahoo, Modern Retail, and Business Insider. Connect with Mousumi on LinkedIn here.