What does the partnership mean for Fanatics? Dan Neiweem, co-founder and principal of Avionos, a digital commerce and marketing solutions provider, offered this take: “Fanatics’ move to sell sports apparel on Walmart proves the importance for retailers to meet their customers where and when they’re engaged. As marketplaces like Amazon, Google, and, to some extent even Walmart, continue to be the first stop for consumers searching for particular items, it’s critical for retailers to include them in their digital strategy, especially around hot retail times like the Super Bowl.” -TotalRetail