Walmart Partners With Fanatics to Sell Sports Merchandise on its Site – TotalRetail
What does the partnership mean for Fanatics? Dan Neiweem, co-founder and principal of Avionos, a digital commerce and marketing solutions provider, offered this take: “Fanatics’ move to sell sports apparel on Walmart proves the importance for retailers to meet their customers where and when they’re engaged. As marketplaces like Amazon, Google, and, to some extent …
