Life of a SKU: Is Your Org Approaching PIM Strategically?

B2B organizations often have much to consider in developing the vision for their digital strategy. Do their buyers prefer to make purchases through a marketplace or through a custom portal? Do their sales reps and customer service reps work from the same CRM and source of truth? How much personalization is possible with on their site?   One thing that …

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Key Benefits of Migrating from Adobe DTM to Launch

In January 2021, Adobe will officially replace Adobe Dynamic Tag Management (DTM) with the new and improved Adobe Launch platform. In the run-up to fully sunsetting DTM, users will no longer be able to edit tags starting in just six months — July 2020. But don’t wait until then to migrate. Waiting until the end …

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