Salesforce

Key Takeaways from Avionos’ Theater Session at Connections 2019

B2B BUYER BEWARE: COMPLEXITY BEYOND CONSUMERIZATION For years now the trendy topic of discussion has been the consumerization of B2B commerce. But that was just the introduction to what we see now, which is the emergence of the true B2B experience. It requires a consumer-like ease of use that simultaneously respects and incorporates the unique …

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Salesforce Connections: Choose Your Own Adventure

If you’re familiar with Salesforce, then you know that you can do anything marketing, commerce, or services-related on the platform. It truly does present a “Choose Your Own Adventure” opportunity for companies of all sizes and industries. Of course, defining your digital evolution starts with strategy, but from there, you have endless opportunities to leverage …

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Life After Graduation

With the beginning of summer also comes the ending of chapters for one age group in particular — college. Often deemed “the best four years of your life,” college is a chance for independence, exploring, and the last opportunities to start your day at 11 a.m. After that? The real world. Adult life can strike …

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Avionos Achieves Salesforce Silver Partner Status

Our partnerships with the best technology providers in the world are invaluable to our success and the success of our clients.  We built Avionos with a laser focus on our client’s business outcomes, but achieving those outcomes requires great partners, including a strategic relationship with Salesforce.  While we have worked on the Salesforce platform since Avionos was founded in 2014, our partnership only began in earnest a short time ago  – about …

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What does the Salesforce Acquisition of CloudCraze Mean for B2B Customers?

When Salesforce acquired Demandware and launched Commerce Cloud in 2016, it was a statement on how integral digital commerce had become to the customer success platform. With Salesforce entering into a definitive agreement to acquire CloudCraze today, it is making a similar statement on the importance digital commerce will play in the success of B2B …

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Salesforce World Tour – Key Takeaways from our Partners

Last week, some of our Avionos employees had the opportunity to attend Salesforce World Tour in Chicago. Making appearances in a number of cities around the world, Salesforce World Tour is a one day event that brings together “the power of the Customer Success Platform and the world’s smartest CRM solution” while showcasing how it can …

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Avionos’ Reaction to The Forrester Wave: B2B Commerce Suites Q1 2017

With B2B buyers desiring richer digital experiences, eCommerce vendors need to evolve the product offerings to include capabilities that enable B2B sellers to deliver personalized, job-specific experiences for research, quoting, purchasing, payment, and account management. The Forrester WaveTM: B2B Commerce Suites Q1 2017 provides guidance from industry analysts for B2B enterprises seeking an eCommerce software …

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Salesforce explains why, when it has Einstein, it needs Watson’s intelligence – MarTech Today

Watson has been practicing his skills at creating original recipes that employ user-suggested ingredients, since he has been learning about how human flavors work. The solution combined traditional customer analytics in Salesforce with a massive inventory of ingredients and recipes in Watson to provide real-time suggestions and feedback on individual consumers’ choices of customized granola. …

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Building Apps with Salesforce Lightning Bolt: A Discussion with Todd Mitchell

We recently sat down with Avionos Platform Architect, Todd Mitchell to discuss his experience building Salesforce Lightning components using the Lightning Bolt framework. His work was recently highlighted at this year’s Dreamforce Conference during the Community Cloud Keynote. We chatted with Todd about the potential of Lightning Bolt, the uses behind CloudCraze’s eCommerce Lightning Components, and how …

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