Salesforce’s Spring 2020 release went live on February 17, spanning across marketing, mobile, Trailhead, content management, AI, and more. The full release notes include hundreds of updates to existing and newly introduced features. Ensuring you’re up to speed on the latest features empowers you to deliver 5 star experiences across every touchpoint in your customer’s …
Top 4 Spring 2020 Release Features for B2B Businesses Read More »
The first Pardot release of the year is officially live, with updates rolling out between now and January 17. One of six scheduled releases in 2020, the latest updates include improved personalization capabilities and Einstein Analytics powering engagement studio paths. As marketers aim to hit the ground running in the new year, don’t overlook these four …
Dreamforce 2019 brought nearly 200,000 Trailblazers to San Francisco for keynotes, demos, and Fleetwood Mac. With thousands of sessions attracting attention, it can be easy to forget about advancements in product offerings that will transform Salesforce user experience going forward. Keep these three announcements in mind as you define your digital strategy for 2020. Einstein …
Top 3 Product Announcements from Dreamforce 2019 Read More »
Marketers today face increasingly steep expectations from consumers, and the stakes have never been higher: when all else is equal between two brands, 78% of online consumers are more likely to make a purchase with the company that better personalizes their experiences. What’s more, 73% of online shoppers are likely to avoid brands and retailers …
In the past year, 77% of B2B buyers bought more products online for their companies, and this number is poised to grow as younger buyers gain purchasing power. But a majority of B2B buyers experience pain points in the eCommerce buying process, which could lead to long-term loss of revenue, considering 88% of B2B buyers …
Manufacturing is experiencing a customer-focused revolution, leading manufacturers to seek more industry-specific technology that caters to the complex needs of B2B manufacturing buyers. With the launch of its new Manufacturing cloud, Salesforce has committed to solutions designed to improve customer experiences in an industry that has historically focused on a traditional sales experience. manufacturers are …
5 Can’t-Miss Sessions at Dreamforce for Manufacturers Read More »
by Mary Koberstein, Integrated Marketing Practice Lead Experiences matter. While the rise of digital commerce and marketing provides more opportunity for brands to deliver 5 star digital experiences to every customer – both consumers and businesses – it also elevates the stakes when they get it wrong. According to Salesforce, 80% of customers say the experience a company provides is as important as its products and services. That puts a …
by Caitlin Danforth, Digital Marketing Specialist Manufacturers have never faced a greater need for innovation. From continuous industry consolidation, rising geopolitical uncertainty, technology disruption like the internet of things (IoT), and of course changing customer expectations as older buyers retire out and younger tech-savvy buyers become decision makers, they are challenged on all fronts of …
Salesforce Manufacturing Cloud Gives You the Tools You Need to Grow Your Bottom Line Read More »
By John Brumbaugh, Senior Director, Commerce This year, B2B eCommerce sales grew at the fastest rate to date – surpassing $1 trillion. B2B decision makers currently leading the pack in eCommerce attribute their business growth to the success of digital commerce largely because of increased customer loyalty and retention. Of those B2B companies that haven’t already launched a digital commerce channel, 75 percent of them plan to in …
How Salesforce Has Everything You Need to Drive Revenue and Growth in 2019 Read More »
This year’s Salesforce Connections conference focused on how customer experiences in B2B and B2C have evolved and driven technological innovation. According to Salesforce’s State of Marketing 5th Edition, 78% of customers expect continuous experiences across sales, service, and marketing. But Avionos research shows that 87% of B2B buyers experience pain points in the eCommerce buying …
The Future of Customer Engagement: Insights from Connections 2019 Read More »
