Salesforce

Top 4 Spring 2020 Release Features for B2B Businesses

Salesforce’s Spring 2020 release went live on February 17, spanning across marketing, mobile, Trailhead, content management, AI, and more. The full release notes include hundreds of updates to existing and newly introduced features. Ensuring you’re up to speed on the latest features empowers you to deliver 5 star experiences across every touchpoint in your customer’s …

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Top 3 Product Announcements from Dreamforce 2019

Dreamforce 2019 brought nearly 200,000 Trailblazers to San Francisco for keynotes, demos, and Fleetwood Mac. With thousands of sessions attracting attention, it can be easy to forget about advancements in product offerings that will transform Salesforce user experience going forward. Keep these three announcements in mind as you define your digital strategy for 2020. Einstein …

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5 Can’t-Miss Sessions at Dreamforce for Manufacturers

Manufacturing is experiencing a customer-focused revolution, leading manufacturers to seek more industry-specific technology that caters to the complex needs of B2B manufacturing buyers. With the launch of its new Manufacturing cloud, Salesforce has committed to solutions designed to improve customer experiences in an industry that has historically focused on a traditional sales experience. manufacturers are …

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3 Key Challenges B2B Marketers Faced in 2019

by Mary Koberstein, Integrated Marketing Practice Lead Experiences matter. While the rise of digital commerce and marketing provides more opportunity for brands to deliver 5 star digital experiences to every customer – both consumers and businesses – it also elevates the stakes when they get it wrong. According to Salesforce, 80% of customers say the experience a company provides is as important as its products and services. That puts a …

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Salesforce Manufacturing Cloud Gives You the Tools You Need to Grow Your Bottom Line

by Caitlin Danforth, Digital Marketing Specialist  Manufacturers have never faced a greater need for innovation. From continuous industry consolidation, rising geopolitical uncertainty, technology disruption like the internet of things (IoT), and of course changing customer expectations as older buyers retire out and younger tech-savvy buyers become decision makers, they are challenged on all fronts of …

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How Salesforce Has Everything You Need to Drive Revenue and Growth in 2019

By John Brumbaugh, Senior Director, Commerce This year, B2B eCommerce sales grew at the fastest rate to date – surpassing $1 trillion. B2B decision makers currently leading the pack in eCommerce attribute their business growth to the success of digital commerce largely because of increased customer loyalty and retention. Of those B2B companies that haven’t already launched a digital commerce channel, 75 percent of them plan to in …

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The Future of Customer Engagement: Insights from Connections 2019

This year’s Salesforce Connections conference focused on how customer experiences in B2B and B2C have evolved and driven technological innovation. According to Salesforce’s State of Marketing 5th Edition, 78% of customers expect continuous experiences across sales, service, and marketing. But Avionos research shows that 87% of B2B buyers experience pain points in the eCommerce buying …

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