Pardot’s January 2020 release includes four key features marketers should be using to kickstart campaigns in the new year.
Dreamforce 2019 brought nearly 200,000 Trailblazers to San Francisco for keynotes, demos, and Fleetwood Mac. With thousands of sessions attracting attention, it can be easy to forget about advancements in product offerings that will transform Salesforce user experience going forward. Keep these three announcements in mind as you define your digital strategy for 2020. EinsteinRead more
In the past year, 77% of B2B buyers bought more products online for their companies, and this number is poised to grow as younger buyers gain purchasing power. But a majority of B2B buyers experience pain points in the eCommerce buying process, which could lead to long-term loss of revenue, considering 88% of B2B buyersRead more
Marketers today face increasingly steep expectations from consumers, and the stakes have never been higher: when all else is equal between two brands, 78% of online consumers are more likely to make a purchase with the company that better personalizes their experiences. What’s more, 73% of online shoppers are likely to avoid brands and retailersRead more
Manufacturing is experiencing a customer-focused revolution, leading manufacturers to seek more industry-specific technology that caters to the complex needs of B2B manufacturing buyers. With the launch of its new Manufacturing cloud, Salesforce has committed to solutions designed to improve customer experiences in an industry that has historically focused on a traditional sales experience. manufacturers areRead more
Customer 360 for Manufacturing brings transparency to siloed manufacturing teams.
By John Brumbaugh, Senior Director, Commerce This year, B2B eCommerce sales grew at the fastest rate to date – surpassing $1 trillion. B2B decision makers currently leading the pack in eCommerce attribute their business growth to the success of digital commerce largely because of increased customer loyalty and retention. Of those B2B companies that haven’t already launched a digital commerce channel, 75 percent of them plan to inRead more
B2B BUYER BEWARE: COMPLEXITY BEYOND CONSUMERIZATION For years now the trendy topic of discussion has been the consumerization of B2B commerce. But that was just the introduction to what we see now, which is the emergence of the true B2B experience. It requires a consumer-like ease of use that simultaneously respects and incorporates the uniqueRead more
If you’re familiar with Salesforce, then you know that you can do anything marketing, commerce, or services-related on the platform. It truly does present a “Choose Your Own Adventure” opportunity for companies of all sizes and industries. Of course, defining your digital evolution starts with strategy, but from there, you have endless opportunities to leverageRead more