Tag: salesforce b2b commerce

Why Salesforce B2B Commerce for Parts and Aftermarket Parts

The U.S. automotive aftermarket is expected to reach a record value of nearly $450 billion in 2025. With the industry bouncing back after a slow wave at the start of the pandemic, being available for business has never been more important. And that starts with meeting customers where they are digitally.  Buyers are willing to …

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Why Should I Switch to Salesforce B2B Commerce on Lightning?

Let’s face it: the best time to launch a digital storefront for your B2B business was before the COVID-19 pandemic. In 2020 digital transformation accelerated rapidly, and B2B buyers were incentivized to adopt digital purchasing as their go-to. And now, digital laggards are feeling the pressure to delivery superior commerce experiences: according to our 2021 …

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The Benefits of an Integrated Commerce Experience

We often hear clients tell us their customers want it to be easier to do business with them online. Improving digital offerings is crucial- in our 2020 B2B Report, 88% of B2B buyers said they would turn to a competitor if their suppliers’ digital channels couldn’t keep up. Having the right platform and knowing how to use it effectively for your …

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Forrester Wave for B2B Commerce: Platforms that Make Buying Easier

Going to the store.  Calling your salesperson.  Clicking on a website.  All ways people have bought in the past and will continue to buy in the future, but now they expect the purchasing experience to be seamless.  Commerce has evolved from a distinct action that someone took to a passive activity that’s part of everyday …

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