Retailers Capitalize on Social Media Shops – Outside Business Journals

As new digital channels emerge, so do new ways to shop. The latest trend? Social commerce. And its use has only grown during the pandemic.

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Loyalty vs Acquisition: Who Wins Where?

by Group Manager Amey Shivapurkar  Each year the line between traditional retailers and digitally native brands becomes exponentially blurred. Customers expect the same experience no matter where they shop (in-store or online) and companies that struggle to adapt to these shifting demands will ultimately fall behind. Our recent B2C Buyer Report looked at two types …

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Convenience is Key for B2C Relationships

A typical week for many is a combination of work obligations, family and self-care, fitness schedules, meal prep, social events and of course shopping for whatever food or products are needed. Juggling all of those responsibilities can be a tough task. Unsurprisingly, the most important factor for positive shopping experiences is convenience. Whether your business …

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How to Build Customer Relationships — and Why You Should

Having a loyal customer base is a key component of a successful and long-lasting brand. Customer acquisition is only a small piece of the puzzle. There are plenty of ways to build customer relationships and there is no single right path. Instead, brands should meet customers where they are in terms of wants and needs …

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Six Key Retail Strategies During COVID-19

Consumer behavior has changed drastically since COVID-19 shook up supply chains and paused in-person shopping experiences. Most consumers have, or will, shift to digital shopping, as evidenced by massive surges in e-grocery since shelter-at-home orders were issued across the country. Consumers are looking for convenient, safe options for necessities – and they’re prioritizing brands that can …

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