Will Fanatics and Walmart deal be a grand slam for both retailers? – RetailWire
On Tuesday, Walmart significantly expanded its online offerings of sports-licensed merchandise by creating a “Fan Shop by Fanatics” marketplace on Walmart.com. Avionos principal Dan Neiweem said Fanatics’ move highlights the “de-commoditization” trend. He elaborated, “Sports apparel has been historically hard to come by on marketplaces, but Fanatics is realizing that it needs to expand its …
