Shoppers Don’t See ‘Black Friday’ Or ‘Cyber Monday’ — They See A Weekend Of Deals – Retail TouchPoints
Cyber Monday sales hit $9.4 billion this year, up 19.7% from 2018, topping the $7.4 billion sold on Black Friday, according to data from Adobe Analytics. However, Cyber Monday is actually becoming less distinct from Black Friday, which posted nearly identical 19.6% year-over-year growth. The merging of digital and omnichannel shopping is blurring the lines …
