Many Product Information Management solutions are no longer branding themselves as purely analytical tools for data management. As B2B buyers push for B2C-like product content experiences, marketing-based solutions geared at product user experience design have flooded the PIM ecosystem. Some PIM providers have deviated from the historically in-depth data modelling capabilities that have appealed to previous B2B buyers, instead …

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Life of a SKU: Is Your Org Approaching PIM Strategically?

B2B organizations often have much to consider in developing the vision for their digital strategy. Do their buyers prefer to make purchases through a marketplace or through a custom portal? Do their sales reps and customer service reps work from the same CRM and source of truth? How much personalization is possible with on their site?   One thing that …

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