January 2020: Pardot Updates & New Features

The first Pardot release of the year is officially live, with updates rolling out between now and January 17. One of six scheduled releases in 2020, the latest updates include improved personalization capabilities and Einstein Analytics powering engagement studio paths. As marketers aim to hit the ground running in the new year, don’t overlook these four …

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Salesforce Marketing Cloud vs. Pardot

How do B2B organizations market effectively in the digital space? How do marketers decide between Salesforce Marketing cloud and Pardot? We offer a comprehensive breakdown.

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