Avionos, which designs and implements marketing and commerce technology, reported major successes from 2019 and plans for continued growth in 2020.

Avionos, which designs and implements marketing and commerce technology, reported major successes from 2019 and plans for continued growth in 2020.

Avionos, which designs and implements marketing and commerce technology, announced the B2B Commerce storefront integration, built for Bloomreach. The integration uses the Bloomreach Search & Merchandising capability to deliver targeted product search results. This feature enables B2B companies to provide contextual and personalized commerce, and product recommendations through Salesforce Commerce Cloud.

Children are making their toy lists for the holiday season and this year it goes beyond the traditional buying experience. Major retailers like Target, Walmart and Disney are reimagining ways to showcase popular toys and provide a more interactive experience than stores of the past.

Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. -MultiChannel Merchant

Adobe announced plans to acquire Magento Commerce for $1.68 billion, integrating it into the Adobe Experience Cloud on a single platform for B2B and B2C customers globally. The transaction is expected to close later this year and make Adobe more competitive with market leader Salesforce and its Demandware ecommerce platform. “Adobe’s acquisition of Magento Commerce continues to demonstrate how integral commerce is to the customer experience,” said Scott Webb. – Multichannel Merchant