It should come as no surprise that 2020’s marketing trends will center around technology. For decades, we’ve forecasted robots and flying cars — and we now have at least one of those things.

Prime Day has become a shopping event to rival the end-of-year holiday shopping season, with Amazon parlaying on a new consumer preference for “event shopping.”

Delivering fundamental business change within a few months sounds like a tall order, but it’s an important one, as many B2B companies are reporting substantial sales losses because of a lack of meaningful internet presence. The internet isn’t new, so it seems surprising that the B2B world is just now getting on board with the movement.

Walmart said in a blog post that, starting this month, customers would be able to grocery shop through the Google Assistant by saying, “Hey, Google, talk to Walmart.” But there are obstacles to mass adoption of voice shopping that Walmart needs to account for. Avionos, a management consulting firm, found that just 1% of consumers surveyed said they would choose voice to make an intentional purchase over other options. That’s a strong indication that voice as a shopping platform still has a long way to go. – The Motley Fool