Tag: MediaPost

Consumers Expect Artificial Intelligence Will Make Shopping Faster 04/25/2018 – MediaPost

Artificial intelligence may not be understood in detail by many consumers, but that does not stop them from having expectations of how it will help their shopping experience. – MediaPost

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Industry Insiders Weigh In On Watson/Einstein Partnership 03/11/2017 – MediaPost

The goal for marketers has always been relevant, contextual experiences, but the path to 1-to-1 personalization can be long and expensive,” says Scott Webb. With Einstein and Watson joining forces, marketers can accelerate AI-driven experiences well beyond what traditional rules-based segmentation can accomplish. Avionos partnered with both IBM and Salesforce for a recent marketing campaign …

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