Tag: MarTech Today

The top retailer marketing strategies to compete with Amazon Prime Day

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The top retailer marketing strategies to compete with Amazon Prime Day

Amazon may have been the frontrunner of “Christmas in July” but big-box retail rivals have accordingly followed suit. Contenders like Walmart, Best Buy, Target and others have taken to sharing in the cyber frenzy, launching competing sales in tandem with Amazon’s event.

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Salesforce explains why, when it has Einstein, it needs Watson’s intelligence – MarTech Today

Watson has been practicing his skills at creating original recipes that employ user-suggested ingredients, since he has been learning about how human flavors work. The solution combined traditional customer analytics in Salesforce with a massive inventory of ingredients and recipes in Watson to provide real-time suggestions and feedback on individual consumers’ choices of customized granola. …

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