The Fashion and Beauty Brand Guide to Tmall – Glossy
Mousumi Behari explains the differences between three of China’s most dominant online retailers – Tmall, Amazon, and JD.com.
David’s Bridal focuses its turnaround plan on customization and digital marketing – Glossy
Less than 10% of David’s Bridal’s bridal sales come through e-commerce. With that in mind, the in-store experience will be crucial for the brand moving forward, said Dan Neiweem, co-founder and principal at digital consulting firm Avionos.
