The Fashion and Beauty Brand Guide to Tmall – Glossy

Mousumi Behari explains the differences between three of China’s most dominant online retailers – Tmall, Amazon, and

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David’s Bridal focuses its turnaround plan on customization and digital marketing – Glossy

Less than 10% of David’s Bridal’s bridal sales come through e-commerce. With that in mind, the in-store experience will be crucial for the brand moving forward, said Dan Neiweem, co-founder and principal at digital consulting firm Avionos.

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