Shopping patterns look different if the consumer is intentionally making a purchase versus making an impulse buy. And a majority, 70% of consumers, are still most likely to make an impulse purchase in a physical store. – FierceRetail
Shopping patterns look different if the consumer is intentionally making a purchase versus making an impulse buy. And a majority, 70% of consumers, are still most likely to make an impulse purchase in a physical store. – FierceRetail