Tag: experience management

The Beginner’s Guide to Experience Management

Can your business predict problems before they occur? Are you optimizing your website to meet customer demands, streamline information, and deliver 5 Star Customer Experiences? If so, then you’ve probably dabbled in experience management. If not, then you’ve come to the right place.  Defining experience management  Successful companies don’t react to problems as they happen, but rather use experience management to …

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The Crossover Between Online and Offline Experiences

The boom of eCommerce over the last decade has caused buying behaviors to shift. While those changes have been dramatic, many offline expectations still remain important to customers. Now more than ever, the integration of digital and traditional sales will be key. Let’s take a step back. In the early 2000s, B2B buying likely involved …

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