How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now – eMarketer
COVID-19 has certainly disrupted society both in how we interact with each other and how businesses and consumers communicate. Here’s what you should know.
Searching for information is one of the oldest and most common online activities. We forecast that more than 85% of US internet users, or 246.4 million people, will search online at least monthly in 2020.
Most consumers want a product delivered the second they order it, and Amaon is betting on that behavior to drive more sales by offering free one-day shipping on Prime-eligible products.
In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options.
Retail is in the midst of a radical transformation. Rapidly shifting consumer habits, fast-changing technologies and challenging competitive dynamics are all occurring against an overall positive economic backdrop. Direct-to-consumer brand thrive, B&M look to more experiential marketing and look out for voice commerce & social commerce. – eMarketer
A marketing cloud is no longer the hot new technology—it’s now a fundamental part of how leading companies execute their digital marketing strategies. But like consumers, marketers have growing expectations, and they increasingly demand more flexibility from their cloud providers. – eMarketer