Many facets of everyday life have been altered due to the COVID-19 pandemic, even how customers are choosing to pay.
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Searching for information is one of the oldest and most common online activities. We forecast that more than 85% of US internet users, or 246.4 million people, will search online at least monthly in 2020.
Most consumers want a product delivered the second they order it, and Amazon is betting on that behavior to drive more sales by offering free one-day shipping on Prime-eligible products.
In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options.
Retail is in the midst of a radical transformation. Rapidly shifting consumer habits, fast-changing technologies and challenging competitive dynamics are all occurring against an overall positive economic backdrop. Direct-to-consumer brand thrive, B&M look to more experiential marketing and look out for voice commerce & social commerce. – eMarketer
A marketing cloud is no longer the hot new technology—it’s now a fundamental part of how leading companies execute their digital marketing strategies. But like consumers, marketers have growing expectations, and they increasingly demand more flexibility from their cloud providers. – eMarketer