Social commerce relies on a sense of loyalty that’s built up over time and place between brands and their customers, and so it’s important that the products people buy through social media are competitively priced and of reliable quality, according to Mousumi Behari, digital strategy practice lead at Avionos.

This year’s Salesforce Connections conference focused on how customer experiences in B2B and B2C have evolved and driven technological innovation. According to Salesforce’s State of Marketing 5th Edition, 78% of customers expect continuous experiences across sales, service, and marketing. But Avionos research shows that 87% of B2B buyers experience pain points in the eCommerce buyingRead more