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Blog

Ralph Lauren’s Store Closure Might be an Omnichannel Blessing – Direct Marketing News

By michael@designburd.com | Media Mentions | 0 comment | 7 April, 2017 | 0

What we saw, and what Ralph probably recognized as well, is that we’ve moved away from an era of eCommerce platforms being really big IT projects. Organizations invested heavily in owning their ecommerce platform as a product that they had to build from scratch. The payoff on that big of an investment struggled…they were spending so much on what became table stakes capabilities like being able to check out or display product details. – Direct Marketing News

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  • What We Do
    • About Avionos
    • Strategy
    • Experience Management
    • Integrated Marketing
    • UI UX Design
    • Commerce
      • Avionos Quick Start for Salesforce B2B Commerce
      • Avionos Rapid Deployment Offerings for Magento Commerce
    • Sales and Service Enablement
    • Avionos Operate Managed Support Services
  • Our Work
    • Industries
      • B2B
      • Consumer Packaged Goods
      • Financial Services
      • Retail
    • Case Studies
  • Perspectives
    • Resources
    • Blog
    • Media Mentions
    • Press Releases
  • Technology
    • Adobe Gold Partner
      • Digital Asset Management Accelerator for Adobe
      • Avionos Atlas Adobe Accelerator
    • Salesforce Silver Partner
      • Salesforce Silver Partners: Digital 360
    • CPQ
    • Mulesoft
    • Full Tech Stack
  • Join Us
    • Meet The Team
    • Careers
    • Avionos University
  • Contact
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