Tag: Direct Marketing News

Ralph Lauren’s Store Closure Might be an Omnichannel Blessing – Direct Marketing News

What we saw, and what Ralph probably recognized as well, is that we’ve moved away from an era of eCommerce platforms being really big IT projects. Organizations invested heavily in owning their ecommerce platform as a product that they had to build from scratch. The payoff on that big of an investment struggled…they were spending …

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