What’s the Value of Personalizing B2B Experiences?
It’s a growing trend we’ve been seeing for years: personalization for online shopping and digital experiences. With more and more B2B buyers demanding higher quality digital experiences, B2B companies are investing in digital marketing and an online brand presence. A “pretty website” simply doesn’t cut it anymore. If you really want to uplevel your digital …
How To Manage Digital Assets
Does the thought of having to find yet another digital asset make you cringe knowing you’re about to spend a good chunk of time looking for the exact piece you need? Or maybe your company didn’t have a strong digital presence before 2020 and now there’s so many pieces of digital content that searching takes …
How To Create A Good B2B Website
In today’s world, clunky digital experiences can be frustrating…and costly. In fact, 88% of B2B buyers would turn to a competitor’s website if their suppliers’ digital channels couldn’t keep up. Customers are demanding a stellar B2B digital experience which means companies can’t focus on only one element of the website. All aspects have to work …
A Beginner’s Guide to DAM
Digital asset management (DAM) is a company’s content sharing and storage system. It stores, shares, and organizes digital assets in a central location to ensure all departments, stakeholders and channels have constant access. Put simply, a DAM is a widely accessibly hub of company resources. These systems give users the ability to manage their brands, asset rights, …
When to Upgrade Your DAM
Utilizing a digital asset management (DAM) system means working smarter, not harder, but an outdated DAM can become a huge obstacle in a team’s workflow. As an organization grows, so does the amount of asset creation, meaning it may be time to update you DAM. This can be overwhelming, but if you ask yourself these four questions, you will know exactly when to upgrade: 1. Is finding the …
Leveraging Salespeople During COVID-19
Over the past few weeks, America has changed the way it operates as a society in response to the coronavirus pandemic. The abrupt changes have left many companies searching for ways to gain competitive advantages over their competitors. What’s even more alarming is that experts are predicting an economic recession after stay-at-home orders have been …
Walmart Has a Challenger to Prime—But Is it Too Little, Too Late? – Sourcing Journal
Many companies are trying to compete with Amazon Prime but seem to be falling short. Walmart has a potential solution.
Alexa in the home office: How coronavirus could boost voice shopping – Payments Source
COVID-19 is impacting every industry around the world, including voice assistant technology.
When is the Right Time to Invest in an Enterprise Content Management System?
When the right time is to invest in Enterprise Experience Management? To find out, first, we must identify what an Enterprise Experience Management System is, and what is its value? But first, a short history lesson. A Short History of the Web In the late 1980s, The Web was incepted in largely its current form …
How to Select the Right Enterprise Content Management System
To start, if you haven’t read our perspective on When Is The Right Time to Invest In An Enterprise Content Management System, I highly recommend looking at that first to get a better idea of the markers to keep an eye out for when deciding to upgrade to an enterprise content management system (CMS). So, …
