It won’t surprise marketers to hear that data-driven marketing is here to stay. Rapidly evolving technology has driven expectations for digital experiences higher for over a decade. But transforming disparate data points into meaningful insights can be difficult. Don’t rely on data that’s siloed, outdated, or single-channel. Connecting engagement data from multiple sources using customerRead more

COVID-19 has disrupted consumer behaviors, and subsequently marketing tactics and strategies. Digital was on the rise prior to 2020, but the global pandemic has brought it to the forefront of marketingRead more

While growth in the larger digital ad market has come to a stall during the pandemic, COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before.  How has the coronavirus pandemic affected US B2B digital advertising? When B2B marketers could no longer connect with buyers in person, digital ads had to work overtimeRead more

It’s no secret that technology plays a major role in our day-to-day interactions- from shopping to socializing. But adapting the complex B2B purchasing process to meet consumer buying expectation isn’t easy. This has many businesses fearing the end of traditional methods of B2B relationships. While technology certainly is revolutionizing the ways businesses run, our latest B2B report suggests that traditional salespeople stillRead more

Digital experience is huge for B2B buyers. Our recent report, Turning Salespeople into Strategic Advisors, revealed that 88% percent of buyers would turn to a competitor if a current supplier could not keep up. Businesses that deliver subpar digital experiences now will see long-term negative effects on the bottom line – but those who meet customer expectations could experienceRead more

Adobe’s annual digital marketing summit wrapped up last week, sharing some major product features marketers should take advantage of. Whether you’re looking to improve your digital experience or start from scratch, here are some of the biggest takeaways you should know about. The Connection Between Digital and Social Environments It should come as no surprise that ourRead more

With over 400 sessions and numerous specialized tracks to choose from, Adobe Summit caters to marketers, developers, and analysts across industries. But sorting through these sessions to ensure maximum conference ROI can be difficult. As you’re building your schedule, don’t miss these essential sessions for B2B marketers. Monday March 30 1:00 PM: S732 -Data-Driven Engagement:Read more

It should come as no surprise that 2020’s marketing trends will center around technology. For decades, we’ve forecasted robots and flying cars — and we now have at least one of those things.

Customer 360 for Manufacturing brings transparency to siloed manufacturing teams.

In the last year, the social industry has grown into a space for more than inspiration; the vertical has made strides to become a place of product exploration and purchase. Top platforms have invested resources to drive users through the consumer decision journey. The purchasing process was previously fragmented: discovery and purchase were separate tasks, and now platforms like Facebook, Instagram, Pinterest, and Snapchat have married these actions for shoppers, ultimately resulting in sales and seamless shopping experiences.