Tag: Digital Marketing

2021 Adobe Summit Key Takeaways: Marketing

The year-over-year evolution of digital marketing has never been as dramatic as in the past 12 months. Companies reimagined their marketing plans in the blink of an eye and digital strategies were recreated overnight. These waves of changes paved the way for rising customer expectations, increased digital engagement, and the need for better data insights. Adobe …

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The Beginner’s Guide to Customer Data Platforms

It won’t surprise marketers to hear that data-driven marketing is here to stay. Rapidly evolving technology has driven expectations for digital experiences higher for over a decade. But transforming disparate data points into meaningful insights can be difficult. Don’t rely on data that’s siloed, outdated, or single-channel. Connecting engagement data from multiple sources using customer …

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Customer 2.0: Changing Buying Behaviors – Business Insider India

COVID-19 has disrupted consumer behaviors, and subsequently marketing tactics and strategies. Digital was on the rise prior to 2020, but the global pandemic has brought it to the forefront of marketing

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US B2B Digital Advertising 2020 -eMarketer

While growth in the larger digital ad market has come to a stall during the pandemic, COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before.  How has the coronavirus pandemic affected US B2B digital advertising? When B2B marketers could no longer connect with buyers in person, digital ads had to work overtime …

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What B2B Buyers Expect From Digital Experiences

Digital experience is huge for B2B buyers. Our recent report, Turning Salespeople into Strategic Advisors, revealed that 88% percent of buyers would turn to a competitor if a current supplier could not keep up. Businesses that deliver subpar digital experiences now will see long-term negative effects on the bottom line – but those who meet customer expectations could experience …

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The Tool to Creating Confident Buyers During Market Uncertainty

It’s no secret that technology plays a major role in our day-to-day interactions- from shopping to socializing. But adapting the complex B2B purchasing process to meet consumer buying expectation isn’t easy. This has many businesses fearing the end of traditional methods of B2B relationships. While technology certainly is revolutionizing the ways businesses run, our latest B2B report suggests that traditional salespeople still …

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Adobe Summit 2020: Key Takeaways

Adobe’s annual digital marketing summit wrapped up last week, sharing some major product features marketers should take advantage of. Whether you’re looking to improve your digital experience or start from scratch, here are some of the biggest takeaways you should know about. The Connection Between Digital and Social Environments It should come as no surprise that our …

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Can’t Miss Sessions at Adobe Summit for Marketers

With over 400 sessions and numerous specialized tracks to choose from, Adobe Summit caters to marketers, developers, and analysts across industries. But sorting through these sessions to ensure maximum conference ROI can be difficult. As you’re building your schedule, don’t miss these essential sessions for B2B marketers. Monday March 30 1:00 PM: S732 -Data-Driven Engagement: …

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4 Marketing Trends to Implement in 2020 – Inc.

It should come as no surprise that 2020’s marketing trends will center around technology. For decades, we’ve forecasted robots and flying cars — and we now have at least one of those things.

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A Purpose and a Plan: Define Your Strategy in 2020

by Mousumi Behari, Strategy Practice Lead To create the momentum to win, B2B brands must define their 2020 strategy now, allocate resources to digital initiatives and focus on creating a memorable, relevant customer experience. To do so, brands need to overcome legacy foundational challenges and inspire their organizations to define their purpose and clearly communicate …

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