Digital asset management (DAM) is a company’s content sharing and storage system. It stores, shares, and organizes digital assets in a central location to ensure all departments, stakeholders and channels have constant access. Put simply, a DAM is a widely accessibly hub of company resources. These systems give users the ability to manage their brands, asset rights,Read more
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Online shopping was already on the rise before the coronavirus pandemic, but during March and April this year, eCommerce soared. The sudden boom shook businesses, forcing them to reevaluate their digital shopping offerings. Digital shopping experiences extend beyond basic functionality. Retailers need to offer 5 Star Customer Experiences across the entire customer journey from theRead more
With the latest rise of the Coronavirus, more and more people are forced to shelter in place and work from home. Travel has been locked down, and in-person meetings are currently unthinkable. However, business must continue and productivity must be optimized. I’ll discuss some helpful tips which will help during this time and create aRead more
HOW VIRTUAL LEARNING ENABLES EDUCATION TO CONTINUE FROM HOME “Let’s make it a simple as possible for customers to learn and earn the accreditations that are so important to their careers.” Right now, education at all levels is impacted by COVID-19. The ability to quickly enable e-learning has allowed students the flexibility to learn safely fromRead more
The boom of eCommerce over the last decade has caused buying behaviors to shift. While those changes have been dramatic, many offline expectations still remain important to customers. Now more than ever, the integration of digital and traditional sales will be key. Let’s take a step back. In the early 2000s, B2B buying likely involvedRead more
Oftentimes businesses want to create a better digital experience for customers, but don’t know where to start. It involves research, strategic planning and of course the right resources to get you there. The changes will likely impact the entire organization, how teams support each other, and how customers engage with the business. The process ofRead more
The demise of the B2B salesperson was predicted by Forrester in 2017 alongside the rise of effective eCommerce tools in the marketplace. Yet today, even as we continue to see a shift toward the need for digital portals and solutions, the persisting value of the salesperson stands in glaring contrast to the expected “death ofRead more
Customer 360 for Manufacturing brings transparency to siloed manufacturing teams.
Many of our clients share the same concerns: “Our customers seem lost. Instead of making a purchase on our site, they leave because they have to spend too much time trying to figure out how to navigate it. Visitors and prospective buyers want more product information in order to get to a purchase decision. WhyRead more
Working with Avionos, Bear Naked Custom Granola, was recently awarded the “Customer Management Award” by Consumer Goods Technology. This award is presented to “the consumer goods firm that is best leveraging technology or business process change to manage customer relationships, trade promotions, marketing and/or consumer insights.” Avionos developed the first successful integration of IBM’s ChefRead more