What Is Salesforce Digital 360? We all know the shift to digital accelerated drastically in 2020. Customers across B2B and B2C went from in-person transactions to making purchases almost exclusively from their living rooms. Businesses with robust digital commerce capabilities and data-driven marketing strategies had a tremendous opportunity to build long-term customer loyalty. Companies thatRead more

In 2018 alone, over 2000 lawsuits related to ADA accessibility to the Web were filed, and this number is only increasing. Aside from running the risk of getting sued, businesses are risking isolating a substantial portion of the population from interacting with your business by developing inaccessible sites. Accessibility is essential, so let’s break itRead more

Can your business predict problems before they occur? Are you optimizing your website to meet customer demands, streamline information, and deliver 5 Star Customer Experiences? If so, then you’ve probably dabbled in experience management. If not, then you’ve come to the right place.  Defining experience management  Successful companies don’t react to problems as they happen, but rather use experience management toRead more

Digital asset management (DAM) is a company’s content sharing and storage system. It stores, shares, and organizes digital assets in a central location to ensure all departments, stakeholders and channels have constant access. Put simply, a DAM is a widely accessibly hub of company resources. These systems give users the ability to manage their brands, asset rights,Read more

Online shopping was already on the rise before the coronavirus pandemic, but during March and April this year, eCommerce soared. The sudden boom shook businesses, forcing them to reevaluate their digital shopping offerings. Digital shopping experiences extend beyond basic functionality. Retailers need to offer 5 Star Customer Experiences across the entire customer journey from theRead more

With the latest rise of the Coronavirus, more and more people are forced to shelter in place and work from home. Travel has been locked down, and in-person meetings are currently unthinkable. However, business must continue and productivity must be optimized. I’ll discuss some helpful tips which will help during this time and create aRead more

HOW VIRTUAL LEARNING ENABLES EDUCATION TO CONTINUE FROM HOME “Let’s make it a simple as possible for customers to learn and earn the accreditations that are so important to their careers.”  Right now, education at all levels is impacted by COVID-19. The ability to quickly enable e-learning has allowed students the flexibility to learn safely fromRead more

The boom of eCommerce over the last decade has caused buying behaviors to shift. While those changes have been dramatic, many offline expectations still remain important to customers. Now more than ever, the integration of digital and traditional sales will be key. Let’s take a step back. In the early 2000s, B2B buying likely involvedRead more

Oftentimes businesses want to create a better digital experience for customers, but don’t know where to start. It involves research, strategic planning and of course the right resources to get you there. The changes will likely impact the entire organization, how teams support each other, and how customers engage with the business. The process ofRead more

The demise of the B2B salesperson was predicted by Forrester in 2017 alongside the rise of effective eCommerce tools in the marketplace. Yet today, even as we continue to see a shift toward the need for digital portals and solutions, the persisting value of the salesperson stands in glaring contrast to the expected “death ofRead more