Tag: commerce

Why Should I Switch to Salesforce B2B Commerce on Lightning?

Let’s face it: the best time to launch a digital storefront for your B2B business was before the COVID-19 pandemic. In 2020 digital transformation accelerated rapidly, and B2B buyers were incentivized to adopt digital purchasing as their go-to. And now, digital laggards are feeling the pressure to deliver superior commerce experiences: according to our 2021 …

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2021 Adobe Summit Key Takeaways: Commerce

After last year, the chances of finding someone who doesn’t routinely shop online are slim to none. And because the volume of eCommerce sales increased exponentially, so did expectations, making the commerce experience all the more important.  If you missed out on the 2021 Adobe Summit and want actionable advice for how to improve your …

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What is Social Commerce?

How do you choose to spend your time when you have a few spare minutes? If you’re like 3.81 billion other people in the world, chances are you choose to scroll social media. With so many people on these digital platforms, it’s no wonder social commerce has grown.  What is Social Commerce? Social commerce is …

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The Beginner’s Guide to eCommerce

As more and more purchases are made online, eCommerce is the focal point of almost every industry. In fact, it’s estimated that by 2021, there will be 2.1 billion digital buyers worldwide. How can this be? Well, let’s define ecommerce. It is simply the purchasing of a good and/or service via the internet. That means every time you …

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How Can Digital Help During Market Uncertainty? Q&A with Commerce Lead John Brumbaugh

With current market uncertainty and external forces affecting the way businesses have to operate, companies across the board are wondering what they can do to continue business as close to usual as possible, retain customers, and drive revenue. So how can businesses do this while keeping an eye on costs? They can begin to look …

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