How to Roll Out B2B Experience Changes

It comes as no surprise that B2B buyers expect digital customer experiences to be seamless, easy, and convenient. But most B2B organizations aren’t delivering B2C buying capabilities, even though 81% of online buyers would choose a supplier with excellent eCommerce and customer portal capabilities even if the supplier’s product was moderately higher priced. The takeaway? …

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Overcoming Challenges to Chemical eCommerce

Chemical manufacturers are feeling the pressure. Fast-changing digital capabilities and evolving B2B buying options are quickly driving customer expectations higher. And for incumbents, the stakes are high. 70% of buyers reported they purchased more online for their business last year, and this number is growing as younger buyers gain purchasing power. Launching effective chemical e-commerce …

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The Benefits of a Personalized B2B Commerce Experience

Let’s be honest, the most memorable and satisfactory shopping experiences tend to have a common distinguishing factor: it’s all about me, myself, and I. There’s nothing more frustrating than having to repeat the same actions over and over to filter out the irrelevant content when trying to make a purchase. It’s a waste of time and energy, and …

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What I hope for in the new world of Lightning Salesforce B2B

By Kevin Michie As I drove home in complete elation from finally passing the Salesforce CPQ Specialist Exam, I had a moment of clarity and a bit of concern as well. I was reflecting on everything I learned about Salesforce CPQ, but more specifically around product bundle configurations, the plethora of pricing and product rules …

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5 Easy Ways B2B Companies Can Improve Their Digital Experiences

The demise of the B2B salesperson was predicted by Forrester in 2017 alongside the rise of effective eCommerce tools in the marketplace. Yet today, even as we continue to see a shift toward the need for digital portals and solutions, the persisting value of the salesperson stands in glaring contrast to the expected “death of …

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Three Easy Ways to Improve Digital Experiences

Oftentimes businesses want to create a better digital experience for customers, but don’t know where to start. It involves research, strategic planning and of course the right resources to get you there. The changes will likely impact the entire organization, how teams support each other, and how customers engage with the business. The process of …

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The Crossover Between Online and Offline Experiences

The boom of eCommerce over the last decade has caused buying behaviors to shift. While those changes have been dramatic, many offline expectations still remain important to customers. Now more than ever, the integration of digital and traditional sales will be key. Let’s take a step back. In the early 2000s, B2B buying likely involved …

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Top 4 Spring 2020 Release Features for B2B Businesses

Salesforce’s Spring 2020 release went live on February 17, spanning across marketing, mobile, Trailhead, content management, AI, and more. The full release notes include hundreds of updates to existing and newly introduced features. Ensuring you’re up to speed on the latest features empowers you to deliver 5 star experiences across every touchpoint in your customer’s …

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Acquia Engage 2017: Customers are Your Keys to Success!

This week, Avionos attended Acquia Engage in Boston. Acquia Engage is a “customer conference designed to showcase creative, forward-thinking digital experiences that Acquia customers and partners are creating today, fueled by the power of cloud and open source technologies.” At this year’s conference, leaders in digital transformation took center stage to contribute three days full of education, collaboration, …

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B2B eCommerce Strategy Summer Series – Where to Go and Why

Key takeaways Avionos uses a process-driven methodology named Align2Elevate to create practical eCommerce strategies aligned to growth outcomes for B2B manufacturers and distributors. Creating the vision of where to go and why is the first step in creating an effective strategy. Many strategic visions are created internally by senior leadership, without input from employees closest …

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