How B2B Businesses Can Overcome Obstacles to Change

B2B businesses should be aware that during both uncertain times and “normal” times, change is constant. According to our annual 2021 B2B Buyer Report, 68% of buyers agree that B2B companies must become more comfortable with change to thrive in the post pandemic era. But the best path forward isn’t always clear, especially if peer or …

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B2B Businesses Must Embrace Ongoing Change

As the pandemic has progressed and business begins to return to a new “normal,” our 2021 B2B Report shows  B2B businesses must be open to change to be successful. Buyers are becoming picky when it comes to selecting their preferred suppliers, and they’re looking for superior digital experiences in a post-pandemic world. In fact, 90% …

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Why Product Information Matters More Than Ever in 2021

With remote work and increased dependence on eCommerce platforms for B2B businesses to stay afloat during the pandemic, buyers became easily frustrated when digital experiences did not meet their expectations. Unintuitive navigation, barriers to checkout, and too few product details are just some of the problems buyers face. In the path to purchase, 59% of …

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Study: 90% of B2B Buyers Will Turn to A Competitor If A Suppliers Digital Channel Doesn’t Meet Their Needs

Avionos’ new report demonstrates the acceleration of B2B buyer expectations, and the desire for consistent and quick innovation from suppliers to win customer loyalty post-pandemic CHICAGO (PRWEB) JUNE 14, 2021 Today, Avionos, which designs and implements marketing and commerce solutions, releases its fourth annual B2B commerce report, “No More Excuses: The Time for B2B Digital Transformation is Now.” The …

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How to Roll Out B2B Experience Changes

It comes as no surprise that B2B buyers expect digital customer experiences to be seamless, easy, and convenient. But most B2B organizations aren’t delivering B2C buying capabilities, even though 81% of online buyers would choose a supplier with excellent eCommerce and customer portal capabilities even if the supplier’s product was moderately higher priced. The takeaway? …

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Overcoming Challenges to Chemical eCommerce

Chemical manufacturers are feeling the pressure. Fast-changing digital capabilities and evolving B2B buying options are quickly driving customer expectations higher. And for incumbents, the stakes are high. 70% of buyers reported they purchased more online for their business last year, and this number is growing as younger buyers gain purchasing power. Launching effective chemical e-commerce …

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The Benefits of a Personalized B2B Commerce Experience

Let’s be honest, the most memorable and satisfactory shopping experiences tend to have a common distinguishing factor: it’s all about me, myself, and I. There’s nothing more frustrating than having to repeat the same actions over and over to filter out the irrelevant content when trying to make a purchase. It’s a waste of time and energy, and …

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What I hope for in the new world of Lightning Salesforce B2B

By Kevin Michie As I drove home in complete elation from finally passing the Salesforce CPQ Specialist Exam, I had a moment of clarity and a bit of concern as well. I was reflecting on everything I learned about Salesforce CPQ, but more specifically around product bundle configurations, the plethora of pricing and product rules …

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5 Easy Ways B2B Companies Can Improve Their Digital Experiences

The demise of the B2B salesperson was predicted by Forrester in 2017 alongside the rise of effective eCommerce tools in the marketplace. Yet today, even as we continue to see a shift toward the need for digital portals and solutions, the persisting value of the salesperson stands in glaring contrast to the expected “death of …

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Three Easy Ways to Improve Digital Experiences

Oftentimes businesses want to create a better digital experience for customers, but don’t know where to start. It involves research, strategic planning and of course the right resources to get you there. The changes will likely impact the entire organization, how teams support each other, and how customers engage with the business. The process of …

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