“New competitors like Amazon Business are taking market share away from suppliers, using competitive pricing to get shoppers in the door, and robust, innovative eCommerce experiences to impress and win business,” according to Avionos’s 2019 B2B Buyer Report. The report also found that younger B2B buyers under 35 were more likely to choose Amazon Business as their preferred place to start making purchases for their companies. “The stakes for delivering cohesive, seamless eCommerce experiences are high all around, and they will become even greater as younger buyers earn more control over their organizations’ budgets and purchasing decisions.”