What Is Salesforce Digital 360? We all know the shift to digital accelerated drastically in 2020. Customers across B2B and B2C went from in-person transactions to making purchases almost exclusively from their living rooms. Businesses with robust digital commerce capabilities and data-driven marketing strategies had a tremendous opportunity to build long-term customer loyalty. Companies thatRead more

Chemical manufacturers are feeling the pressure. Fast-changing digital capabilities and evolving B2B buying options are quickly driving customer expectations higher. And for incumbents, the stakes are high. 70% of buyers reported they purchased more online for their business last year, and this number is growing as younger buyers gain purchasing power. Launching effective chemical e-commerceRead more

With more businesses having an online presence than ever before, simply having a website doesn’t set you apart. In today’s world, consumers want a memorable experience. Our 2020 B2C Report revealed that 36% of consumers expect personalized product recommendations on the retailer’s website homepage. The need to deliver custom experiences grows greater each day.   The catch? “Personalization” isRead more

Let’s be honest, the most memorable and satisfactory shopping experiences tend to have a common distinguishing factor: it’s all about me, myself, and I. There’s nothing more frustrating than having to repeat the same actions over and over to filter out the irrelevant content when trying to make a purchase. It’s a waste of time and energy, andRead more

No technology launch is ever “perfect.” Deadlines get changed, unforeseen problems arise and small details can get lost along the way. But one of the great things about launching a new portal is that those small problems are fixable. In fact, it happens all the time.   If you’re wary of starting the journey to B2B Commerce portal launch, here’sRead more

Digital commerce capabilities have never been more crucial for B2B business success. As companies around the world adapt to remote workforces for the foreseeable future, sales teams have had to quickly shift to new methods of selling and fulfillment. While 94% of B2B buyers say that B2B salespeople improve the purchasing process, 88% of buyersRead more

Keeping up with fast-paced customer demands is more important than ever. Digitally-savvy B2B buyers expect experiences that mirror those of the B2C purchasing path – simplified, personalized, and more than anything, digitally enabled. But the path to implementing an eCommerce solution for a B2B business can face internal roadblocks. How can B2B brands overcome theseRead more

This blog is based on our recent webinar, The Role of B2B Commerce in Today’s Uncertain Times.  The shift to online ordering has been expedited thanks to COVID-19, but buyers were already searching for eCommerce options before stay-at-home orders were issued. According to our 2020 B2B Buyer Report, 81% of B2B buyers would choose aRead more

Adobe and Magento know that digital commerce is no longer optional for B2B businesses: it’s essential to ensuring long-term success. Digital commerce experts are flocking to Vegas for Magento Imagine at Adobe Summit, where over 400 sessions and numerous specialized tracks offer expanded networking opportunities and educational events. Don’t miss out on the most important MagentoRead more