2021 Adobe Summit Key Takeaways: Commerce

After last year, the chances of finding someone who doesn’t routinely shop online are slim to none. And because the volume of eCommerce sales increased exponentially, so did expectations, making the commerce experience all the more important.  If you missed out on the 2021 Adobe Summit and want actionable advice for how to improve your …

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2021 Adobe Summit Key Takeaways: Marketing

The year-over-year evolution of digital marketing has never been as dramatic as in the past 12 months. Companies reimagined their marketing plans in the blink of an eye and digital strategies were recreated overnight. These waves of changes paved the way for rising customer expectations, increased digital engagement, and the need for better data insights. Adobe …

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Digital Media and Document Cloud Services are Adobe’s Strong Revenue Generation Centers – MarTech Series

Adobe continues to see impressive growth even during economic uncertainty. Get our take on their success in this article.

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Adobe Stock Rises Despite Mixed Earnings Report – Silicon Angle

Despite the current COVID-19 pandemic, Adobe still reports strong stock growth in Q2 of 2020.

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Forrester Wave for B2B Commerce: Platforms that Make Buying Easier

Going to the store.  Calling your salesperson.  Clicking on a website.  All ways people have bought in the past and will continue to buy in the future, but now they expect the purchasing experience to be seamless.  Commerce has evolved from a distinct action that someone took to a passive activity that’s part of everyday …

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The Forrester Wave™: B2B Commerce Suites, Q2 2020 – Monolithic is a Bad Word

The results of this year’s Q2 2020 Forrest Wave: B2B Commerce Suites should come as no surprise: Salesforce and Adobe lead the pack and businesses demand simplicity. This struck a note with me. About two iterations of the Avionos sales decks ago, we used to lead with, “There’s the old way with long timelines, singular …

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Cacheable Asset Renditions in Adobe Experience Manager – Mark Daugherty

If your Adobe Experience Manager site is using asset renditions, perhaps you’ve noticed that renditions are not cached in Dispatcher alongside other assets.  While the default rendition URL appends a suffix to indicate the rendition name, the request shares the same path as the original asset, which causes a collision in the Dispatcher document root …

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Adobe Summit 2020: Key Takeaways

Adobe’s annual digital marketing summit wrapped up last week, sharing some major product features marketers should take advantage of. Whether you’re looking to improve your digital experience or start from scratch, here are some of the biggest takeaways you should know about. The Connection Between Digital and Social Environments It should come as no surprise that our …

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Avionos Up-Levels Adobe Solutions Partner Status to Gold

Just one year after earning Adobe Silver Partner status, Avionos jumps another partner level as a result of technical expertise, Adobe Experience Cloud implementations, and customer success.   Today Avionos, which designs and implements digital commerce and marketing solutions, announces that it has climbed another level to Gold in the Adobe Solution Partner Program (SPP) …

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Salesforce vs. Adobe: Which Is a Better Digital Transformation Investment? – The Motley Fool

Adobe and Salesforce possess a major market share of the tech industry. Here are the positive aspects of both.

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