B2B organizations underwent a digital transformation sprint in 2020, packing years of transformation into months. Now, they’re left balancing new and old strategies while trying to predict the future of B2B sales.
The time to be reactive – pivoting quickly to adjust to fast-paced market changes – is over. Now, it’s time to shift to proactive digital strategy that supports your business goals. In this webinar, Mousumi Behari, Strategy Practice Lead at Avionos, outlines tactical steps for digital transformation to achieve long-term KPIs and immediate outcomes.
Mousumi Behari leads the Digital Strategy practice at Avionos. With extensive experience in ecommerce strategy and implementation in both the B2B and B2C space, she is focused on helping retailers enable their digital journey through prioritized, data driven decisions. Mousumi focuses on helping businesses define their strategic goals, build the right KPI model to measure those goals, mature business capabilities and finally ensure the adoption and engagement of technology for a successful project. Mousumi has written and been quoted in several articles on digital transformation, including in Yahoo, Modern Retail, and Business Insider. Connect with Mousumi on LinkedIn here.