Product demand fluctuates throughout the year. In many parts of the world, swimsuits probably aren’t a hot item in the winter and pumpkin decorating kits likely aren’t flying off the shelves in February. A new seasonal change likely means a new holiday focus or at least a change in temperature outside, and businesses feel those changes too. It doesn’t necessarily mean that on October 1, the office is immediately covered with jack-o-lanterns and spooky décor, rather it’s a gradual series of increases and decreases in product demand and product sales experienced by both B2B and B2C companies. Those changes impact the operations and needs of the entire company.
These changes are driven by two different categories- holiday-driven seasonal shopping and climate-driven seasonal shopping. The substantiality of those changes varies based on the type of company and type of product it sells. If a company sells flowers, sales might pick up around Valentine’s Day and Mother’s Day because their product is a staple for those particular holidays. Likewise, a company that sells snow pants and ski equipment, probably sees an uptick in the late fall and early winter months, compared to a slowdown during the summer. As a result, the company experiences greater pressure to deliver at different points in time and needs more or less support because of that pressure.
It’s easy to see the rises and falls for B2C companies. B2B companies within the supply chain for those products follow similar cycles, except their schedules progress a few months earlier. Think of it this way: if a B2C company is selling school supplies, those typically are in high demand late July through early September. The B2C companies feel the pressures then. However, the companies that design and manufacture those products are in high demand towards the end of the previous school year, around late March through mid-June. The B2C company can’t provide if the B2B companies don’t create the product first, so naturally they have different time schedules.
Given the current global health concerns, many customers both in the B2C and B2B markets are opting to shop online. Our Avionos Operate team can help keep your digital assets up to date so your customers continue to get a stand-out shopping experience. In the low-traffic time periods, you may look for opportunities to increase revenue through mediums such as integrated marketing. Our Avionos Operate team can help with those need as well by providing strategic insights, planning and implementation support.
Avionos Operate understands the nature of our clients’ businesses and their unique needs. We offer burst support and flexible hours during times of high demand when technical function is most crucial. Additionally, our Avionos Operate team will stay by your side to offer input and suggestions of ways to improve your customers’ digital experience. Our team works with your company’s unique business cycle to perform those activities at the ideal timeframes. Want to add that extra layer of support? Learn more about Avionos Operate here.