Before 2020, B2B businesses could convince themselves that they didn’t need to adapt to consumer experiences. But the global pandemic drastically accelerated the need for digital transformation and commerce initiatives. The result? B2B eCommerce sales reached $2.19 trillion in 2020, and while brick-and-mortar spending is expected to decrease by 14% by the end of the year, eCommerce is on track to grow 18% or more.
Need to launch a digital storefront? Looking to improve your digital experiences? Want to use analytics to grow online revenue faster? This white paper gives you actionable takeaways to achieve your goals with Adobe Commerce, formerly known as Magento, no matter your digital capabilities.