Meet us at Salesforce Connections 2019 to discuss our brand new B2B Buyer Report research!
The eCommerce landscape is shifting to adapt to changing customer needs. Capabilities and features once seen as differentiated value-ads are now expected across both B2B and B2C platforms. Expectations for seamless, experience-driven commerce have accelerated the pace at which companies must innovate to keep a competitive edge. But innovation without data analysis and strategy is aimless. Avionos’s 2019 B2B Buyer Report and forthcoming 2019 Consumer Expectation Report provide the groundwork to better understand your target market and innovate your eCommerce experience.
Key B2B Buyer Report Takeaways
- Switching barriers are low and competition is fierce. 88% of B2B buyers would turn to a competitor if a supplier’s digital channel can’t keep up. Additionally, 74% would pay more for the same product from a supplier with excellent eCommerce and customer portal capabilities.
- Young buyers raise the stakes. As Gen Z and millennials gain purchasing power in both B2B and B2C eCommerce, the demand for digital purchasing power increases. 77% of B2B buyers purchased more products online for their companies, requiring increased digital presence from their suppliers; within buyers ages 18-35, that percentage jumps to 91%.
- Innovation is a lifeline. 99% of B2B buyers expect suppliers to prioritize innovation across a range of eCommerce areas. Suppliers must develop strategic plans for creating innovative digital experiences.
Schedule a meeting with the Avionos team during your Connections 2019 stay, and immediately receive a free download of our newly released 2019 B2B Buyer Report. Plus, you’ll be eligible to access our 2019 Consumer Expectations Report before it’s published!