Wintrust Financial – known as “Chicago’s Bank” – is a family of locally run community banks offering personal and commercial banking, wealth management and mortgage services. To up its digital game, Wintrust needed a way to manage its primary brand while providing a consistent digital experience across multiple community banks. Wintrust was also looking for a way to connect digital experiences across all brands, track marketing efforts and customer activity, and generate greater strategic control.
Wintrust Financial is a prime example of how Avionos can leverage a rapid innovation approach to create a minimal viable product (MVP) approach leveraging multiple Adobe Marketing Cloud products to support parallel launches that quickly impact both customer perception and bottom line results.
For Wintrust, we launched the new wintrust.com on the Adobe Experience Platform (AEM), while also simultaneously integrating the new consumer-facing site with Adobe Campaign and Adobe Analytics.
Our outcomes-focused approach – marrying best-in-class products with quick-to-market capabilities – gives Wintrust a smart way to return a quicker ROI on the Adobe investment as the company tunes its marketing strategy based on real-time customer info.