Plantronics is a global leader in audio innovation, from headset designer to unified communication systems. But through that growth, Plantronics had outpaced its ability to manage a global brand message effectively through the process, governance, and technology alignment between their IT and Digital Marketing teams.
Plantronics sought out a partner to develop a digital strategy to better govern their processes and bridge the gap between IT and Marketing as they looked to evolve to a more globally consistent digital experience.
In just 6 weeks, we were able to sift through a complex ecosystem of technology and global stakeholders to craft a comprehensive digital strategy roadmap. We generated a clear vision of what capabilities would be required of a new digital experience platform and built the business case to validate the investment.