When Culligan – the world leader in residential, office, commercial and industrial water treatment – decided to dip its toes into marketing automation, the company knew it wanted to begin overall marketing transformation quickly and without a massive tech investment. So we started with tactics designed to make an immediate, cost-effective impact – a strategy enabling Culligan to get quick wins.
Starting from the ground up, we devised a right-size targeting and campaign strategy in just 2 weeks, giving Culligan a fast route to key measurement and reporting backed by nimble segmentation/personalization strategies and easy-to-manage templates.
● 90% delivery rate
● 24.6% open rate
● 2.6% click-through