Wine & Work: Pairing Customers with the Right Digital Experience

Just because you can’t physically go to a vineyard, doesn’t mean you can’t enjoy a VIP wine experience.

July 9, 6:30 ET / 5:30 CT

Adobe and Avionos are excited to invite you to join us in an hour-long digital experience that will transport you from your home office to the rolling hills of Napa Valley, coast of Italy, and other pristine wine regions of the world.

We’ll help you pair your charcuterie with the perfect wine, after learning how to pair your customers with the right experience. Our latest data report showed that customers’ appetite for personalization is insatiable. Beyond expecting simple discounts (32%), 36% of survey respondents also requested that you predict which products fit their preferences. And the stakes will continue to get higher as online shopping across every category grows. 

Join us to learn more and enjoy a few fine wines while you’re at it.

How It Works

RSVP using the form to the right to reserve your spot. You will receive two small bottles of wine and a food sampler in advance of the event. On July 9, you will join virtually and learn from an Advanced Master Sommelier. You’ll be led through a blind tasting, with some education around common wine descriptors (red cherries, plums, flowers, spice, etc.), looks at the visual aspects of the wine (color, legs, etc.), and what to look for on the palate (tannins, acid, etc.). They’ll be able to ask questions of the Sommelier and technology experts from Adobe and Avionos. 

What You'll Receive

  • First-hand expertise from Adobe, Avionos, and Stepan on developing five-star experiences
  • Two hand-selected bottles of wine
  • A cheese pairing for your wine
  • A live sommelier experience with Master Sommelier Jesse Becker, including a blind tasting and a Q&A

What You'll Learn

  • How to pair the right customers with the right digital experience, with examples from Global Marketing Communication Director Anne Gariepy from Stepan, a global surfactant manufacturer
  • Common wine descriptors and how to differentiate between them
  • How to visually assess your wine
  • What to look for on your palate (tannins, acid, etc.)
About Master Sommelier Jesse Becker

Jesse Becker is a Master Sommelier, Certified Wine Educator, Accredited Bordeaux Tutor, and VDP Ambassador. He has worked for some of the top restaurants in the United States and has written extensively about the wines of Germany and Austria. In addition to teaching and writing, Jesse works as a Portfolio Specialist for Craft+Estate, an import division of Winebow.

About AvionoS

Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, JLL and CSA Group. Our iterative approach quickly unlocks new revenue, transforms customer experiences and drives customer engagement. We’re ranked on the 2019 Inc. 5000 Fastest Growing Companies list, Crain’s 2018, 2019, and 2020 Best Places to Work in Chicago lists, included on Comparably’s 2018 Best Company Culture List and certified as a Great Place to Work.

About Adobe

Adobe Experience Cloud provides an end-to-end Customer Experience Management (CXM) solution for experience creation, marketing, advertising, analytics, and commerce. It helps companies deliver consistent and compelling experiences across customer touch points and channels – all while accelerating business growth.

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