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Who Wins Where? Lessons for Digitally Native Brands and Traditional Retailers
No matter where they shop, customers want the same things: convenience, sophisticated personalization, fast shipping, and seamless in-store and online experiences. To be competitive, brands need to deliver on these top differentiators to retain customers and acquire new business. But traditional retailers and digital brands excel in different areas for their customers. For example, digitally native brands deliver great in-store experiences, and traditional retailers win on relationship building and customer loyalty. In this 20 minute webinar, Senior Director of Marketing Challin Meink outlines key strategies and insights from the 2020 B2C Report, “Who Wins Where? Lessons for Digitally Native Brands and Traditional Retailers.”
Key Takeaways from the 2020 B2C Report
Key findings from the report include:
- Convenience is not optional. Seventy-six percent of respondents chose fast shipping as a top characteristic of a positive experience with an online brand, up from 62% in 2019. This shift signals the increased importance of convenience, streamlining and speed to retail customers.
- Traditional retailers win on relationship-building. Both in-store and online, traditional retailers score higher on relationship-building and loyalty, while digitally native brands score better on convenience measures like fast checkout.
- Digitally native brands deliver great in-store experiences. Among customers who have shopped at digitally-native brands’ brick-and-mortar stores, 75% prefer the in-store experience over traditional retailers’ in-store experience.
- Customers expect more sophisticated personalization. When shopping online, 36% of customers expect personalized product recommendations on the website homepage, up from 28% in 2019.
Meet The Speaker
Challin Meink runs internal and external communications and marketing at Avionos. She has created marketing strategies for startups and Fortune 500 companies across a variety of industries including manufacturing, transportation, martech, and professional services. She is also the PR Chair for Women Tech Founders, on the advisory board of Embolden & Co., and on the board of Redtwist Theatre. When she’s not driving brand awareness and consideration for Avionos, she is on a road trip, building furniture, or hanging with her dog Yadi. Connect on LinkedIn here.
Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, JLL and CSA Group. Our iterative approach quickly unlocks new revenue, transforms customer experiences and drives customer engagement. We’re ranked on the 2019 Inc. 5000 Fastest Growing Companies list, Crain’s 2018, 2019, and 2020 Best Places to Work in Chicago lists, included on Comparably’s 2018 Best Company Culture List and certified as a Great Place to Work.