How to Accelerate Outcomes by Aligning Strategy, Technology and Business Goals
Watch the On-Demand Webinar
As a market leader in the marine industry, Brunswick knew they needed to adapt to fast-changing consumer expectations to maintain a competitive advantage. But diving into the untapped space of direct-to-consumer sales meant venturing into uncharted waters. And it’s never been more important to deliver superior experiences the first time around: 88% of buyers would turn to a competitor if their current supplier’s digital channel couldn’t keep up with their needs.
In this webinar, Brunswick CIO Mike Adams joins Avionos cofounder Dan Neiweem to discuss how Brunswick delivered seamless commerce, personalization, and digital experience solutions for their buyers. We discussed the Adobe family of products, Brunswick’s unique market challenges, and how to deliver customer-centric content and experiences. This Q&A offers unique insight into how Brunswick built lifetime customer loyalty through 5 Star Digital Experiences.
Watch to learn how Brunswick:
- Created industry-leading digital experiences for their customers
- Prioritized seamless content and commerce
- Became a trusted source for buyers to increase lifetime customer value
- Leveraged AEM, Analytics and Target to deliver great design using our badged Adobe solution, Avionos Atlas
- Accelerated outcomes by aligning strategy and business goals