In their 30-criteria evaluation of digital asset management (DAM) providers, Forrester identified the 13 most significant ones — Adobe, Aprimo, Bynder, Canto, CELUM, Cognizant, MediaBeacon, Northplains, Nuxeo, OpenText, Stylelabs, Webdam, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.
Adobe, Aprimo, And openText Lead The Pack Forrester’s research uncovered a market in which Adobe, Aprimo, and OpenText are Leaders; MediaBeacon, Bynder, CELUM, Nuxeo, Widen, and Northplains are Strong Performers; and Cognizant, Stylelabs, Canto, and Webdam are Contenders.
AD&D Pros Look For Scalability And Integrations The digital asset management market is growing because more AD&D professionals see content organization and delivery as a way to address their top challenges. This market growth is in large part due to the fact that AD&D pros increasingly trust DAM providers to act as strategic partners, advising them on top content decisions.
Work In Progress, Marketing Support, And Usability Are Key Differentiators Improved support for work in progress, marketing, and usability differentiates the top products. Vendors that provide superior capabilities in these areas position themselves to successfully deliver a differentiated experience to their customers.