The 13 Providers That Matter Most And How They Stack Up
In their 30-criteria evaluation of digital asset management (DAM) providers, Forrester identified the 13 most significant ones — Adobe, Aprimo, Bynder, Canto, CELUM, Cognizant, MediaBeacon, Northplains, Nuxeo, OpenText, Stylelabs, Webdam, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.
- Adobe, Aprimo, And openText Lead The Pack: Forrester’s research uncovered a market in which Adobe, Aprimo, and OpenText are Leaders; MediaBeacon, Bynder, CELUM, Nuxeo, Widen, and Northplains are Strong Performers; and Cognizant, Stylelabs, Canto, and Webdam are Contenders.
- AD&D Pros Look For Scalability And Integrations: The digital asset management market is growing because more AD&D professionals see content organization and delivery as a way to address their top challenges. This market growth is in large part due to the fact that AD&D pros increasingly trust DAM providers to act as strategic partners, advising them on top content decisions.
- Work In Progress, Marketing Support, And Usability Are Key Differentiators: Improved support for work in progress, marketing, and usability differentiates the top products. Vendors that provide superior capabilities in these areas position themselves to successfully deliver a differentiated experience to customers.