Coffee Chat: Practices Retailers Should Embrace During COVID-19

Coffee Chat: Practices Retailers Should Embrace During COVID-19


Recorded May 22, 2020 at 10am CT

In January of this year, Strategy Lead Mousumi Behari wrote an article titled “Strategies Retailers Should Embrace in 2020.” It was a world before COVID-19. She discussed the following three strategies as a method to increase customer engagement and sales:
  1. Fail fast and fail forward
  2. Personalization
  3. Marrying the experience of offline to online

As customer shopping behaviors have dramatically changed in this unprecedented time, some of these tactics hold true, but others have fallen to the wayside. Join Mousumi as she discusses how customers are prioritizing necessities over discretionary spending and what retailers can do to meet those customer needs through the right messaging, product assortment and small investments for a frictionless experience.

Meet The Speakers

Mousumi Behari is a Business Consultant with deep ecommerce knowledge focused on strategic digital transformation and the successful delivery of solutions across varied industries and technologies to support business goals. Prior to joining Avionos, Ms. Behari has been the lead at a premier American fashion brand for their global implementation of Hybris, and has also been the lead on numerous accounts creating Digital Strategies and transforming them into action with the implementation of the roadmaps.​ Connect with Mousumi on LinkedIn.

About Avionos

Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, JLL and CSA Group. Our iterative approach quickly unlocks new revenue, transforms customer experiences and drives customer engagement. We’re ranked on the 2019 Inc. 5000 Fastest Growing Companies list, Crain’s 2018, 2019, and 2020 Best Places to Work in Chicago lists, included on Comparably’s 2018 Best Company Culture List and certified as a Great Place to Work.

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