How to Leverage ABM for B2B Businesses

How to Leverage ABM for B2B Businesses

Download the 20-minute coffee chat

Recorded Friday, May 29, 2020 at 10am CT

In order to drive B2B marketing success, organizations need to have both lead and account-based marketing (ABM) strategies in place to drive revenue and deliver personalized experiences customers expect. When executed effectively, ABM strategies show an increase in engagement with target accounts and an increase in new business acquisition. But B2B companies historically struggle to execute ABM strategies with smaller teams and siloed sales and marketing tools, resulting in one-off, inconsistent customer experiences. In our latest coffee chat, Integrated Marketing and Experience Management Practice Lead Mary Koberstein outlines how B2B businesses can implement ABM strategies effectively to accelerate pipeline, increase target account engagement, acquire new business and generate digital revenue.

Meet the Speaker

Mary Schneeberger (Koberstein) leads the Integrated Marketing practice and the Experience Management practice at Avionos. She has extensive experience collaborating with clients and is qualified across several digital channels and industries. Her recent projects include work on digital governance strategy, marketing automation strategy, and digital transformation. Connect with Mary on LinkedIn.

About Avionos

Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, JLL and CSA Group. Our iterative approach quickly unlocks new revenue, transforms customer experiences and drives customer engagement. We’re ranked on the 2019 Inc. 5000 Fastest Growing Companies list, Crain’s 2018, 2019, and 2020 Best Places to Work in Chicago lists, included on Comparably’s 2018 Best Company Culture List and certified as a Great Place to Work.

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