While the waves of the pandemic are still being felt as we head into the 2021 holiday season, retailers are wondering how they can weather the upcoming surge in purchases. Take a look at Independent Retailer’s survival guide for retailers.
Consumers have their say on what would sway them to try a new product – new research – Business in the News
The pandemic has certainly influenced how consumers choose to shop and with whom. Brand trust and reliability have never been more important. Get more takeaways for B2C businesses here.
Marketing Daily: Philip Morris Takes Heat For Acquisition Of Lung-Health-Remedy Provider – MediaPost
According to Avionos’ 2021 B2C Report, consumers are starting to feel less overwhelmed by frequent brand communication, compared to October 2020.
As new digital channels emerge, so do new ways to shop. The latest trend? Social commerce. And its use has only grown during the pandemic.
The sales industry has had to evolve overtime to meet changes in customer preferences. Here’s what you should know to keep your sales team on their A-game.
Crain’s Notable Leaders in HR features individuals making waves in the Human Resources industry. We’re proud to have our very own CPO, Gibson Smith, honored this year.